Throughout the trailer, it would fade in and out to jump cuts giving the audience an insight on what will be happening during the filmography as it isn't out until July 2014. The jump cuts keep it sharp and simple keeping you engaged and focused on what's happening in the trailer. The fades give you an understanding of something is going to happen next. Also analysing the trailer, during the clips, it would slow down so your able to observe everything in detail in the 7 second clip; too further add, as it gets to the middle the jump cuts and fades gradually being to speed up as danger is coming close to the end of the trailer.
As it is 3D filmography, if you pay close attention to the moving pictures you will see the 3D effect taking place.
With all these little factors, it would make the audience: wonder what's going to happen next ? Being able to make to make up their own story, as the producer and director have made the trailer non-linear but clear enough to show that there is a beginning, middle and end.
The characters have changed also, everyone will begin ask why?. The comments on YouTube, many viewers aren't happy that Shia isn't the main character anymore as he is was and will always be the leader of transformers.
Commentary:
Would specifically draw attention to those who are fans of transformers in general. For example: when the sub titles come up with Optimus prime's voice ' THE RULES HAVE CHANGED' would expect the reaction of excitement, confusion and anxiety. Where as those who have watched it before will feel slight excitement and tell themselves to watch it from the beginning to understand the fu concept or transformers and how it has changed. It makes the audience feel like they are part of film, along with as though they are being spoken to and sit down and question as it is being indirected to them.
Sound:
The music is luring, dark and demonic. It remains the same almost throughout the whole trailer, but once the clips become action filled with danger and violence; the music comes louder, darker with a lot more bass and heavenly sound representing death is upon us. At the beginning, the music is light as peace is at mind with the family until things change for the worst.
This can come across as oppositional pr preferred response.
Oppositional: is when a person that isn't the target audience will think badly towards to the other responses. Taking a bad look upon product.
The fact that the original characters; Shia LeBeouf, Josh Duhamel and Tyrese Gibson will put many off the film, as they highlighted all 3 transformer films
This will also offend the transformer fans because without even going into the filmography itself, they are highlighting new characters. Instead of thinking 'this is going to be better than the last one'.
The oppositional responses will be ' I'm not going to watch this, why are they changing the characters now.'
Preferred: is a response which the public will take from the product.
A variety will enjoy the thrill of action, violence. As this film will be embed a unrealistic image in the viewers mind, having them imagine that every be chile they come across will transform into a robot.
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