Unit 30: Advertisment Production for Television.
What is advertising?
It is a non-personal form of promotion, which is delivered through various media outlets. Forms communication for marketing and using to encourage or persuade the targeted audience.
What different forms of advertising can you identify?
-Billboards -Commercials -Trailers -Business cards -Flyers/Leaflets -Using public transport -Word of mouth -Radio -Newspapers/Magazines.
Adverts have 3 basic characteristics:
The ability to influence the audience.
Be interest of the audience; Age, Gender, etc.
Be easy and able to interpret by the audience.
What is USP?
It is where advertisers try to sell the audience an image or lifestyle what we wish to have. For example - The well known 'FERROR ROCHE' advert allows us to aspire to the rich life with lovely homes as it enhances the expense, gold and designer within the image. This is there UNIQUE SELLING POINT. It also give us as the audience something to think about ' will it benefit you in the long run?'
Identify:
Lo'real is celebrity endorsing Jennifer Lopez. It surrounds her busy career life style, along with catering to her family. Also with a catchy phrase, which persuades and makes you see the benefit of having smooth legs at all times for women.
Adverts tend to use the following four basic formats.
Headings:
Product Information Format:
Giving the audience an in sight of what the produce does, how it works with a format of;
-Visual format:
-Text Format:
-Demonstration Format:
Product Image Format:
Company Logo
Comparisons
Product being used
Personalized Format:
- Personalized ad is the ad type that promises escape. Generally show scenes of exotic places either with the product in these places or people using the product there. This association with an exotic place makes audience think that by buying their products they can escape from their normal life.
-In personalized formats the relationship between the product and female viewers Sometimes in adverts a "real" person is shown either using the product or talking about the product. But In the case of this Tresemme advert, a hair stylist is talking about how much he enjoys the product and how well it works. With an experts opinion, it opens the eyes of the audience informing them and letting them know that when they try this product they will get the glossy feel to the their hair at no expense.
Lifestyle Format:
Appealing the different personalities and people in general, there are many adverts that have various lifestyle aspires.
-Sketchers ad appeals a few groups but mostly to younger woman who like to be comfortable in their surroundings and their body. Due to the fact that, women and young girls are found to take for pride in their image as they feel as though their body is what gets them to where they are now in many senses. So this would definitely be targeted at women who are confident and independent, who also would like the comfortable in their surroundings and in their own skin.
Identify adverts and their format:
Celebrity endorsement: Davina McCall 'Ultimate Target' - Appeals to those who want to get that summer or all round celebrity body, main audience is to women but then again it can be aimed at men who look up to Davina as their Idol of keeping fit and being a mother of 2.
Life Style Format: Ferror Roche - Gives the audience an idea of what life could be like with wealth, as it enhance the colour gold in very aspect: the Goldness on the wrapper of the chocolate, the statues and more.
What is advertising?
It is a non-personal form of promotion, which is delivered through various media outlets. Forms communication for marketing and using to encourage or persuade the targeted audience.
What different forms of advertising can you identify?
-Billboards -Commercials -Trailers -Business cards -Flyers/Leaflets -Using public transport -Word of mouth -Radio -Newspapers/Magazines.
Adverts have 3 basic characteristics:
Be interest of the audience; Age, Gender, etc.
Be easy and able to interpret by the audience.
What is USP?
It is where advertisers try to sell the audience an image or lifestyle what we wish to have. For example - The well known 'FERROR ROCHE' advert allows us to aspire to the rich life with lovely homes as it enhances the expense, gold and designer within the image. This is there UNIQUE SELLING POINT. It also give us as the audience something to think about ' will it benefit you in the long run?'
Identify:
Lo'real is celebrity endorsing Jennifer Lopez. It surrounds her busy career life style, along with catering to her family. Also with a catchy phrase, which persuades and makes you see the benefit of having smooth legs at all times for women.
Adverts tend to use the following four basic formats.
Headings:
Product Information Format:
-Visual format:
-Text Format:
-Demonstration Format:
Product Image Format:
Company Logo
Comparisons Product being used
Personalized Format:
- Personalized ad is the ad type that promises escape. Generally show scenes of exotic places either with the product in these places or people using the product there. This association with an exotic place makes audience think that by buying their products they can escape from their normal life.
-In personalized formats the relationship between the product and female viewers Sometimes in adverts a "real" person is shown either using the product or talking about the product. But In the case of this Tresemme advert, a hair stylist is talking about how much he enjoys the product and how well it works. With an experts opinion, it opens the eyes of the audience informing them and letting them know that when they try this product they will get the glossy feel to the their hair at no expense.
Lifestyle Format:
-Sketchers ad appeals a few groups but mostly to younger woman who like to be comfortable in their surroundings and their body. Due to the fact that, women and young girls are found to take for pride in their image as they feel as though their body is what gets them to where they are now in many senses. So this would definitely be targeted at women who are confident and independent, who also would like the comfortable in their surroundings and in their own skin.
Identify adverts and their format:
Celebrity endorsement: Davina McCall 'Ultimate Target' - Appeals to those who want to get that summer or all round celebrity body, main audience is to women but then again it can be aimed at men who look up to Davina as their Idol of keeping fit and being a mother of 2.
Life Style Format: Ferror Roche - Gives the audience an idea of what life could be like with wealth, as it enhance the colour gold in very aspect: the Goldness on the wrapper of the chocolate, the statue, the jelewrry the women in wearing.
Personalised Format: Sky - For those with a busy life style, 'Working class, Middle class' citizens who watch tv are now able to watch their favourite programme anywhere, now that sky has made an app to download whatever your watching on to any electronic you have.
Advertisers use a variety of techniques to get use to buy goods or services. Give example under each heading.
Flattering Words: Maybelline Superstay 24hr Foundation.
Celebrity Endorsement: Cocoa Cola - Sky fall advert - James Bond
The New Ingredient:
Nostalgia: explorer - bringing back
Lifestyle Fantasy: the women in wearing.
Lifestyle Fantasy: the women in wearing.
Personalized Format: Sky - For those with a busy life style, 'Working class, Middle class' citizens who watch tv are now able to watch their favourite programme anywhere, now that sky has made an app to download whatever your watching on to any electronic you have.
Advertisers use a variety of techniques to get use to buy goods or services. Give example under each heading.
Flattering Words: Maybelline Superstay 24hr Foundation.
Expert endorsement: Tresemme Hair Products
The New Ingredient:
Nostalgia:Chewits
Lifestyle Fantasy: Ferror Roche'Family Values: Butlins Holiday
Happy Kids: Haribos
Selective Advertising:
Music and Sound Effects: Hot wheels advert
Regulation: Subjected to all sorts of images that maybe not be suitable and claims about the product are not true. Adverts that are broadcast on television are regulated by the British Committee of Advertising Practice by the BCAP Codes.
What does the CAP code say about causing harm and offence towards people under the age of 18?
Whats does the code say about misleading advertising through exaggeration?
What does the code say about exhorting children to by a product?
Audience Demographics: An AB Audience is assumed to have more spending power than a CDE audience.
A - Lawyers, Doctors, Scientists, Managers of large-scale organisations - well paid professionals.
B - Teachers, Senior managers, some middle management - fairly well paid professionals ( and very poorly paid teachers!)
C1 - 'White collar', Junior management, Bank clerks, Nurses.
C2 - Skilled 'Blue collar' workers such as electricians, plumbers, carpenters.
D - Semi and unskilled manual workers such as drivers, post sorters.E - Students, the unemployed, pensioners.
Audience Profiling: watch adverts and identify the target audience with accuracy.
1. Ferror - Targeted at the rich life style, those who have a well paid job/career. ( Lawyer, Doctor..etc)
between the ages of 25-50 years of age.
2. Stay aware - Is mainly targeted at teenagers as there are boys and girls around the ages of 14-16 are involved in the advertisements But the younger generation are dying younger and younger because they don't not look out of moving transport due to having their somewhere else ( Technology in hand.) To further add, it is targeted at all viewers in general as everyone should be aware of moving transport at all times.
3. Match.com - Targeted at the ages of 20-40 as the Product image mainly consists people working from class A-C1 Who are well paid. As they have a busy life style, they may not have time for relationships so this is a quick and easy way to get back track with their love life online without any interruptions within work.
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