Thursday, 28 February 2013
Monday, 25 February 2013
Speech packages - James Hodges
This speech package -Newsbeat was broadcasted on BBC Radio 1 and was aired on the 15/01/2013 by Steve Holden.The Topic involved within this package in mainly to inform Class A-B as it is giving people information about events that are happening locally and world wide. The Language format used is more informal than other news programmes but not to point where the viewers don't understand a word that is being said. The informers were outspoken and clear within the deliverance within his wording, his pace was slow and steady. Yet at some point, he didn't speed up slightly due to the time period. The genre of this speech package is news. The target audience are the ages of 20-50+ as the younger generation don't follow formal new programmes. Too further add to this, weren't any open questions asked for the audience to ponder whilst listening to this speech package as it possibly needed to get the viewers thinking about the environment that they are living in and are surrounded by.
Choice-Fm speech package - aired 29/01/2013 by KOJO. The target audience was aimed at 15-26 as the radio mainly plays music within the younger generation but has an hour of noughties. But the package was based on the happening in London. [ Class D,E,C1 and C2]. The news reported was at the scene of the recent murder in South London, Pimilco. You could tell that he was at the scene by the deigetic sound in the background; cars passing, people conversing and many more. The package was short and quick as the young do get bored, Kojo used a sense of seriousness and depth within his voice when it came to the highest range of murders in London yet it had a moral behind it, as this radio station is targeted at the younger generation - once they become bored and tire quickly from the subject being out of proportion of the time zone they are in, they tend to not take on what is being said and this in agreement on my part as i am a student and understand this statement. The language was formal, loud and clear with a serious tone as crime as it is a serious matter as it is as all times. The reason for this package was to let people to know what has been happening around them, Informing and entertaining is the reason for this radio station in general.
One afternoon on 10/12/2012, Radio 4 aired a speech package based on educating on a Class B-C audience Those who read the Gaudrian, daily mirror. The music was at the slow tempo as it was classical which set the tone for the speech package as the audience is aimed at between 30-50 as they endure a high pay check but to further add the gender of the audience is at an even end. This radio speech package is blatantly educational as at some point of the package, the male informer is discussing the history of WW2. As both gender can relate as males and females who take pride into the further education down the line even further down the age line. Though we do live in patriarchal Society in other words a society ran by men, women are and have been equally privileged to vote and take on the views of what the government have to say. The classical tempo being played in the background is used to give the topic being spoke about a subtle tone, which is subtle for the ages of 40-50 years of ages due being mature at the mind.
LBC (London's biggest conversation) is not the only radio station ( The others are; 5Live, Radio4..) that doesn't play music and is based on aired conversations only which aimed at those Londoners ages of 35-55. Too further add the language is rather formal, the broadcaster speaks on a hushed tone due to the seriousness of the topic that he talking about. The genre of this radio station topic of the day is crime. The speaker has music in the background to give it a calm tone about the subject. This radio station is very popular with black can drivers, in a result the purpose of this speech package is to inform as it prati ally news based on crime.
Choice-Fm speech package - aired 29/01/2013 by KOJO. The target audience was aimed at 15-26 as the radio mainly plays music within the younger generation but has an hour of noughties. But the package was based on the happening in London. [ Class D,E,C1 and C2]. The news reported was at the scene of the recent murder in South London, Pimilco. You could tell that he was at the scene by the deigetic sound in the background; cars passing, people conversing and many more. The package was short and quick as the young do get bored, Kojo used a sense of seriousness and depth within his voice when it came to the highest range of murders in London yet it had a moral behind it, as this radio station is targeted at the younger generation - once they become bored and tire quickly from the subject being out of proportion of the time zone they are in, they tend to not take on what is being said and this in agreement on my part as i am a student and understand this statement. The language was formal, loud and clear with a serious tone as crime as it is a serious matter as it is as all times. The reason for this package was to let people to know what has been happening around them, Informing and entertaining is the reason for this radio station in general.
One afternoon on 10/12/2012, Radio 4 aired a speech package based on educating on a Class B-C audience Those who read the Gaudrian, daily mirror. The music was at the slow tempo as it was classical which set the tone for the speech package as the audience is aimed at between 30-50 as they endure a high pay check but to further add the gender of the audience is at an even end. This radio speech package is blatantly educational as at some point of the package, the male informer is discussing the history of WW2. As both gender can relate as males and females who take pride into the further education down the line even further down the age line. Though we do live in patriarchal Society in other words a society ran by men, women are and have been equally privileged to vote and take on the views of what the government have to say. The classical tempo being played in the background is used to give the topic being spoke about a subtle tone, which is subtle for the ages of 40-50 years of ages due being mature at the mind.
LBC (London's biggest conversation) is not the only radio station ( The others are; 5Live, Radio4..) that doesn't play music and is based on aired conversations only which aimed at those Londoners ages of 35-55. Too further add the language is rather formal, the broadcaster speaks on a hushed tone due to the seriousness of the topic that he talking about. The genre of this radio station topic of the day is crime. The speaker has music in the background to give it a calm tone about the subject. This radio station is very popular with black can drivers, in a result the purpose of this speech package is to inform as it prati ally news based on crime.
10 Questions - Lucy
- Do you watch any BBC channnels?
- Do you agree with the BBC funding? Yes or No & Why?
- Comparing C4 to BBC, what do you prefer? & Why
- Would you consider that all BBC channels are needed
- Within the BBC company, Which interations do you use the most? Radio, Television OR Online?
- If you could give a summary of the BBC in one sentence, what would it be?
- Did you know that the BBC are closely conntected with government
- Would you change the way the BBC are set? (Old fashion)
- What would you say about the target audience overall within the BBC package?
- Are you Fond of BBC3? Yes, No and Why?
Advertising - National Diploma in Creative Media Production.
Unit 30: Advertisment Production for Television.
What is advertising?
It is a non-personal form of promotion, which is delivered through various media outlets. Forms communication for marketing and using to encourage or persuade the targeted audience.
What different forms of advertising can you identify?
-Billboards -Commercials -Trailers -Business cards -Flyers/Leaflets -Using public transport -Word of mouth -Radio -Newspapers/Magazines.
Adverts have 3 basic characteristics:
The ability to influence the audience.
Be interest of the audience; Age, Gender, etc.
Be easy and able to interpret by the audience.
What is USP?
It is where advertisers try to sell the audience an image or lifestyle what we wish to have. For example - The well known 'FERROR ROCHE' advert allows us to aspire to the rich life with lovely homes as it enhances the expense, gold and designer within the image. This is there UNIQUE SELLING POINT. It also give us as the audience something to think about ' will it benefit you in the long run?'
Identify:
Lo'real is celebrity endorsing Jennifer Lopez. It surrounds her busy career life style, along with catering to her family. Also with a catchy phrase, which persuades and makes you see the benefit of having smooth legs at all times for women.
Adverts tend to use the following four basic formats.
Headings:
Product Information Format:
Giving the audience an in sight of what the produce does, how it works with a format of;
-Visual format:
-Text Format:
-Demonstration Format:
Product Image Format:
Company Logo
Comparisons
Product being used
Personalized Format:
- Personalized ad is the ad type that promises escape. Generally show scenes of exotic places either with the product in these places or people using the product there. This association with an exotic place makes audience think that by buying their products they can escape from their normal life.
-In personalized formats the relationship between the product and female viewers Sometimes in adverts a "real" person is shown either using the product or talking about the product. But In the case of this Tresemme advert, a hair stylist is talking about how much he enjoys the product and how well it works. With an experts opinion, it opens the eyes of the audience informing them and letting them know that when they try this product they will get the glossy feel to the their hair at no expense.
Lifestyle Format:
Appealing the different personalities and people in general, there are many adverts that have various lifestyle aspires.
-Sketchers ad appeals a few groups but mostly to younger woman who like to be comfortable in their surroundings and their body. Due to the fact that, women and young girls are found to take for pride in their image as they feel as though their body is what gets them to where they are now in many senses. So this would definitely be targeted at women who are confident and independent, who also would like the comfortable in their surroundings and in their own skin.
Identify adverts and their format:
Celebrity endorsement: Davina McCall 'Ultimate Target' - Appeals to those who want to get that summer or all round celebrity body, main audience is to women but then again it can be aimed at men who look up to Davina as their Idol of keeping fit and being a mother of 2.
Life Style Format: Ferror Roche - Gives the audience an idea of what life could be like with wealth, as it enhance the colour gold in very aspect: the Goldness on the wrapper of the chocolate, the statues and more.
What is advertising?
It is a non-personal form of promotion, which is delivered through various media outlets. Forms communication for marketing and using to encourage or persuade the targeted audience.
What different forms of advertising can you identify?
-Billboards -Commercials -Trailers -Business cards -Flyers/Leaflets -Using public transport -Word of mouth -Radio -Newspapers/Magazines.
Adverts have 3 basic characteristics:
Be interest of the audience; Age, Gender, etc.
Be easy and able to interpret by the audience.
What is USP?
It is where advertisers try to sell the audience an image or lifestyle what we wish to have. For example - The well known 'FERROR ROCHE' advert allows us to aspire to the rich life with lovely homes as it enhances the expense, gold and designer within the image. This is there UNIQUE SELLING POINT. It also give us as the audience something to think about ' will it benefit you in the long run?'
Identify:
Lo'real is celebrity endorsing Jennifer Lopez. It surrounds her busy career life style, along with catering to her family. Also with a catchy phrase, which persuades and makes you see the benefit of having smooth legs at all times for women.
Adverts tend to use the following four basic formats.
Headings:
Product Information Format:
-Visual format:
-Text Format:
-Demonstration Format:
Product Image Format:
Company Logo
Comparisons Product being used
Personalized Format:
- Personalized ad is the ad type that promises escape. Generally show scenes of exotic places either with the product in these places or people using the product there. This association with an exotic place makes audience think that by buying their products they can escape from their normal life.
-In personalized formats the relationship between the product and female viewers Sometimes in adverts a "real" person is shown either using the product or talking about the product. But In the case of this Tresemme advert, a hair stylist is talking about how much he enjoys the product and how well it works. With an experts opinion, it opens the eyes of the audience informing them and letting them know that when they try this product they will get the glossy feel to the their hair at no expense.
Lifestyle Format:
-Sketchers ad appeals a few groups but mostly to younger woman who like to be comfortable in their surroundings and their body. Due to the fact that, women and young girls are found to take for pride in their image as they feel as though their body is what gets them to where they are now in many senses. So this would definitely be targeted at women who are confident and independent, who also would like the comfortable in their surroundings and in their own skin.
Identify adverts and their format:
Celebrity endorsement: Davina McCall 'Ultimate Target' - Appeals to those who want to get that summer or all round celebrity body, main audience is to women but then again it can be aimed at men who look up to Davina as their Idol of keeping fit and being a mother of 2.
Life Style Format: Ferror Roche - Gives the audience an idea of what life could be like with wealth, as it enhance the colour gold in very aspect: the Goldness on the wrapper of the chocolate, the statue, the jelewrry the women in wearing.
Personalised Format: Sky - For those with a busy life style, 'Working class, Middle class' citizens who watch tv are now able to watch their favourite programme anywhere, now that sky has made an app to download whatever your watching on to any electronic you have.
Advertisers use a variety of techniques to get use to buy goods or services. Give example under each heading.
Flattering Words: Maybelline Superstay 24hr Foundation.
Celebrity Endorsement: Cocoa Cola - Sky fall advert - James Bond
The New Ingredient:
Nostalgia: explorer - bringing back
Lifestyle Fantasy: the women in wearing.
Lifestyle Fantasy: the women in wearing.
Personalized Format: Sky - For those with a busy life style, 'Working class, Middle class' citizens who watch tv are now able to watch their favourite programme anywhere, now that sky has made an app to download whatever your watching on to any electronic you have.
Advertisers use a variety of techniques to get use to buy goods or services. Give example under each heading.
Flattering Words: Maybelline Superstay 24hr Foundation.
Expert endorsement: Tresemme Hair Products
The New Ingredient:
Nostalgia:Chewits
Lifestyle Fantasy: Ferror Roche'Family Values: Butlins Holiday
Happy Kids: Haribos
Selective Advertising:
Music and Sound Effects: Hot wheels advert
Regulation: Subjected to all sorts of images that maybe not be suitable and claims about the product are not true. Adverts that are broadcast on television are regulated by the British Committee of Advertising Practice by the BCAP Codes.
What does the CAP code say about causing harm and offence towards people under the age of 18?
Whats does the code say about misleading advertising through exaggeration?
What does the code say about exhorting children to by a product?
Audience Demographics: An AB Audience is assumed to have more spending power than a CDE audience.
A - Lawyers, Doctors, Scientists, Managers of large-scale organisations - well paid professionals.
B - Teachers, Senior managers, some middle management - fairly well paid professionals ( and very poorly paid teachers!)
C1 - 'White collar', Junior management, Bank clerks, Nurses.
C2 - Skilled 'Blue collar' workers such as electricians, plumbers, carpenters.
D - Semi and unskilled manual workers such as drivers, post sorters.E - Students, the unemployed, pensioners.
Audience Profiling: watch adverts and identify the target audience with accuracy.
1. Ferror - Targeted at the rich life style, those who have a well paid job/career. ( Lawyer, Doctor..etc)
between the ages of 25-50 years of age.
2. Stay aware - Is mainly targeted at teenagers as there are boys and girls around the ages of 14-16 are involved in the advertisements But the younger generation are dying younger and younger because they don't not look out of moving transport due to having their somewhere else ( Technology in hand.) To further add, it is targeted at all viewers in general as everyone should be aware of moving transport at all times.
3. Match.com - Targeted at the ages of 20-40 as the Product image mainly consists people working from class A-C1 Who are well paid. As they have a busy life style, they may not have time for relationships so this is a quick and easy way to get back track with their love life online without any interruptions within work.
Tuesday, 22 January 2013
Treatment of my own
Treatment for Speech Package..
Radio station & Programme: ChoiceFM, BBC 1XTRA, BBC4 Radio.
Story Title:
Crime. Various types of music choices due the younger generation having a different experience to music that those born in the 80's and early 90's. New locally and worldwide as many are intrigued by what's happening around them and all over the world, educational, promoting..
Content Synopsis - What will be included in the package:
ChoiceFM:
Music - Various types of music choices for the target auidence as it has age range of 13-26.
Appeal to Target Auidence: ChoiceFM
Target audience is age 13-26, as it has a range of music varities such as; RnB, Grime, Soul, Noughties and many more.
My topics will mainly appeal to 16-26 years olds -
ChoiceFM -The news reported was at the scene of the recent murder in South London, Pimilco. You could tell that he was at the scene by the deigetic sound in the background; cars passing, people conversing and many more. The pakcage was short and quivk as the young do get bored, Kojo used a sense of humor when it came to the highest range of murders in London yet it had a moral behing it.
Legal Issues: I won't be using a misleading advertising within my vox pop as it can cause disruption with the way I have pro trade what have been talking about throughout the 3 minutes.
Radio station & Programme: ChoiceFM, BBC 1XTRA, BBC4 Radio.
Story Title:
Crime. Various types of music choices due the younger generation having a different experience to music that those born in the 80's and early 90's. New locally and worldwide as many are intrigued by what's happening around them and all over the world, educational, promoting..
Content Synopsis - What will be included in the package:
ChoiceFM:
Music - Various types of music choices for the target auidence as it has age range of 13-26.
Appeal to Target Auidence: ChoiceFM
Target audience is age 13-26, as it has a range of music varities such as; RnB, Grime, Soul, Noughties and many more.
My topics will mainly appeal to 16-26 years olds -
- Because they are mostly effected by gang relation and crime.
- they grew up around crime
- they are more understanding, their veiws are different because its different everywhere.
ChoiceFM -The news reported was at the scene of the recent murder in South London, Pimilco. You could tell that he was at the scene by the deigetic sound in the background; cars passing, people conversing and many more. The pakcage was short and quivk as the young do get bored, Kojo used a sense of humor when it came to the highest range of murders in London yet it had a moral behing it.
Legal Issues: I won't be using a misleading advertising within my vox pop as it can cause disruption with the way I have pro trade what have been talking about throughout the 3 minutes.
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